Visiting Nursing Care Service “Ankuru” 
The brand name “Ankuru” is a combination of the word, “an”, meaning “relief, ease”, and “kuru”, meaning “come”. Taking advantage of this approachable name, the hiragana letter for “A” is used as the main character. This logo represents not only the peace of mind of care receivers and their families, but also the care, attention, and heart of the care givers. I strove to design a symbol with the aim of the owner, which is to raise the social status of the long-term care business, and to put welfare at the forefront of society.
Client: Ankuru Co., Ltd.
Art Director / Designer: Shunpei Yokoyama
クライアント: あんくる株式会社