Life Branding
Logos, Corporate Identity
I designed according to the wishes and ideas of the four founding members of a “personal stylist” business. For the logo, the initial letter “L” of the company name is used as a motif. It represents that of a customer enjoying life positively with a depiction of a ship running in the wind. It also reflects the founders' active attitudes, which are always forward thinking. The four lines have the meaning of warp and weft, also evoking clothing, which are terms used in weaving. The folding of the vertical and horizontal lines expresses an inner beauty that is to be awakened as the customer's appearance changes.
Client: Life Branding Co., Ltd.
Art Director / Designer: Shunpei Yokoyama

クライアント: 株式会社ライフブランディング