Sekoguchi Clinic
Logos, Visual Identity
A visual design for a gastrointestinal medicine clinic. From the client's medical treatment policy, which is to reduce the stress on patients with advanced and accurate techniques, “gentleness” was requested as an aspect of the graphic design. The logo expresses the appearance of freely operating the endoscope camera up, down, left, and right. It also represents the letter “S” from the clinic’s name.
Client: Sekoguchi Clinic
Architect: Tetsuya Ukai Architects 
Art Director / Designer: Shunpei Yokoyama

クライアント: 世古口消化器内科