Tomonaga Yoga Institute
Logos, Corporate Identity
A yoga institute founded in 1978 that has trained and produced many yoga instructors by running classes not only for young people, but also for seniors, with the concept: yoga that is kind to the body and soul. Compared to other yoga schools, their method emphasizes “mind” more. In the CI renewal, the design has been made not to evoke religion, while taking advantage of the characteristics of the institute, such as using a soothing pose, which is used in the logo.
Client: Tomonaga Yoga Institute
Art Director / Designer: Shunpei Yokoyama

Photographer: Studio Peace, Jiro Hirayama
クライアント: 友永ヨーガ学院